The team at Deep End Services is our engine room - their experience is your advantage.

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The Team

Justin Ganly, Managing Director

Justin_Lo_Res.jpgPrior to establishing Deep End Services in 2003, Justin had nine years of retail & property consulting experience with KPMG and Coopers & Lybrand Consultants. During that time he worked for clients such as Gandel, Lend Lease, AMP Henderson, Leda, Big W, Franklins, Bunnings, Rebel Sport, Freedom, Strandbags, Terry White, Australia Post & Reading Cinemas.

Justin also worked as Coles Myer's real estate analyst during 1998, building sales forecasting models for Coles, Bi-Lo, Target and Kmart.

He has travelled extensively for his clients throughout his career and has detailed knowledge of all markets within which Deep End Services provides consulting services.

He was also one of the first analysts in Australia to work with leading-edge software such as MapInfo which has revolutionalised the way in which location-based consulting is now carried out. Importantly, he still works with the software each day and understands the ways in which it can be most efficiently utilised.

Justin is a regular contributor on retail and retail property issues for the Australian Financial ReviewThe Australian and BRW and is a member of the Advisory Board at MAB Corporation.

+61 3 8825 5800
0411 231 193
Chris Abery, Director

chris-abery.jpgChris is a leading retail property analyst with over 23 years experience in consulting and corporate roles.

Chris joined Deep End Services in June 2009 from Urbis, where he was a Director in the Property Economics team from March 2007 - May 2009. During that time, Chris lead projects for national retailers and shopping centre owners and developers throughout Australia including economic impact assessments, market demand studies, retail planning and scheme assessments, due diligence reports, network analysis and new store sales forecasting. Key clients included Westfield, KFC, Coles Group, Stockland, Leighton, Centro, Australand and Delfin.

Prior to this, Chris held senior roles for 14 years in the property team at Coles Myer Ltd where, as National Manager Strategy and Property Analysis, he lead the team responsible for network planning, site analysis and new store sales forecasting across the group. He also provided strategic and market advice on major property and business acquisitions and on key planning and policy issues.

From 1985-1992, Chris was employed as a strategic planner with Ratio Consultants specialising in retail demand studies, impact assessments and economic analysis for shopping centre and government clients.

Chris has travelled widely throughout Australia and New Zealand and gathered an extensive knowledge of retail networks, shopping centre locations and industry issues. He has appeared as an advocate for clients before Government and regulatory authorities and as an expert witness in town planning hearings.

+61 3 8825 5877
0409 532 100


Matthew Lee, Principal

Matt_9_web.jpgMatt is an urban economist and property analyst with more than fifteen years' experience in property development evaluation, economic impact assessment, industry sector analysis and public policy development.

Matt joined Deep End Services in April 2012 from Essential Economics, where he was a Director after holding senior management roles since 2004.  In his previous position he undertook a wide range of projects across all property types, but with a strong focus on the retail sector.  Matt's project experience includes site feasibility analysis and development evaluation, market demand analysis, economic impact studies, market research, highest and best use analysis and input to masterplans and other planning-related studies.  He has also been involved in undertaking economic impact assessments for major infrastructure projects as part of environmental impact assessments and he has a background in preparing policy advice for state and local governments.

He has particular expertise in the nexus between town planning and property development and assists clients as they progress projects through planning application processes.  Matt represents clients at planning hearings, where he has a reputation as a reliable expert witness.

+61 3 8825 5895
0447 711 112
Martin Hogarth, Senior Associate

martin-hogarth.jpgMartin joined Deep End Services in 2005 from Pilot Research & Planning where he worked as a senior consultant for two years. During that time he assisted national retailers such as:

  • Mitre 10 – detailed network planning for the rollout of the Mitre 10 Mega format
  • Terry White Chemists & Chemmart – sales forecasting for new & existing stores
  • Coles Myer – liquor store network planning (six month secondment)

Prior to Pilot, Martin worked with the Mayne Group & FH Faulding where he was responsible for provision of all market research and data requirements for the maintenance and development of the groups’ retail pharmacy networks. During those four years, Martin gained experience in dealing with specialty shop location issues right around Australia.

Martin is an experienced consultant with detailed knowledge of all required technical tools such as MapInfo.

Having worked at a retailer for a considerable amount of time, Martin provides an important dimension to the Deep End Services team.

+61 3 8825 5811
0402 833 664
Trudy Rigoni, Senior Associate

trudy-rigoni.jpgTrudy joined Deep End Services in 2005 from Affinity Health where she worked as a business analyst for four years. At Affinity, Trudy was responsible for a wide range of roles including the planning and management of the company’s hospital network. This included determination of the size and range of services offered at each one of the company’s 50 hospitals located throughout Australia.

Prior to Affinity, Trudy worked as a senior network planning analyst for Ansett – Air New Zealand Airlines and also as a market analyst for The Woolmark Company.

Trudy possesses a great depth of knowledge of issues regarding a range of Australian consumer and services companies. Coupled with her economics grounding and excellent MapInfo capabilities, she complements the existing skills available at Deep End Services and, importantly, adds to the range of industries in which the team has detailed knowledge.

+61 3 8825 5844
0417 013 682
John Deane, Senior Associate

john-deane.jpgJohn joined Deep End Services in July 2007 and brings with him more than 20 years experience in the retail and property industry.

Most recently, John worked with Coles Group as a strategic analyst where he was instrumental in developing and refining national locational strategies for a suite of retail businesses, enhanced his technical skills to facilitate work on individual site assessments and gained a comprehensive understanding of the Australian retail market.

During his 14 years at Coles Group, John also worked in property management, securing sites for a number of Coles Group businesses and had extensive experience in lease administration.

Prior to Coles, John also worked for Woolworths in store management.

John has completed an MBA and also has formal qualifications in economic geography.

+61 3 8825 5833
0437 587 839
Alexandra Hopley, Senior Associate


Prior to joining to Deep End Services, Alexandra had 15 years of retail and property market experience with Urbis, providing specialised economic advice to the retail and shopping centre industries on a range of major development projects in Australia.

During her time at Urbis, Alex also spent 3 years in the London office providing advice on major retail and shopping centre projects throughout the United Kingdom.

While at Urbis, Alex provided advice to shopping centre owners, developers, managers and retailers. She prepared advice for clients such as QIC, Westfield, FKP, Woolworths, Dexus and Walker Corporation. She was also extensively involved in the Urbis Retail Averages publication.

In particular, Alex has expertise in the following areas:

  • Market demand assessments and forecasting
  • Need, demand and impact assessments for major new property developments
  • Site location assessments and evaluation strategies
  • Due diligence reviews
  • National retail location strategies
  • Turnover and rental income analysis and forecasting
  • Shopping centre performance benchmarking and analysis
  • Retail masterplanning
+61 3 8825 5898
0423 800 733
Liz Migliorini, Senior Associate (Sydney)

Liz_4_web.jpgLiz is based in Sydney and contracted to Deep End Services from March 2006 to July 2010 when she joined us a Senior Associate.

She has eight years of property economics consulting experience, previously working for EDAW (Hong Kong), Urbis (Melbourne) and KPMG Consulting (Melbourne). During this time she has worked on a wide range of projects covering retail, industrial, tourism, office, retirement and childcare property needs and issues.

Liz's background is in Geographic Information Systems (GIS) and she specialises in network and location-based analysis.


0427 649 297
Nadav Alon, Analyst

Nadav_Lo_Res.jpgNadav joined Deep End Services in February 2017.  He is currently undertaking a Bachelor of Commerce at the University of Melbourne with majors in Accounting and Finance.  Within his role as an analyst at Deep End Services, Nadav assists the team with research through data acquisition and report preparation.


+61 3 8825 5866
0435 176 038




Coran Mulcahy, Analyst

Coran_1_Lo_72_dpi.jpgCoran joined the team at Deep End Services in November 2017. He is currently studying a Bachelor of Science, majoring in Ecology and Environmental Biology at Monash University. His role at Deep End Services encompasses research through data-acquisition, GIS spatial mapping and report preparation.


+61 3 8825 5894
  0407 502 539


Nanda Wong, Office Manager


Nanda joined Deep End Services in 2006 with experience in roles such as management, administration and research in fields as diverse as:

  • Market Research
  • Importation
  • Hospitality
  • Energy

Nanda brings a broad range of office management skills and technical skills to Deep End Services.  She has formal qualifications in science, maths, IT and business administration and has completed her MBA.

+61 3 8825 5822
0412 744 533
Mandy St Leger, Executive Assistant


Mandy joined Deep End Services in 2008 from MAB Corporation, a leading Melbourne based property development firm where she worked as an EA for 5 years and has a wealth of experience in office administration.

Mandy performed a wide range of high level administrative functions for the senior executives of the company and was involved in developing and executing comprehensive board reports, business plans and presentations.

Prior to MAB, Mandy worked for a leading software provider, famous3D, where she was responsible for coordinating overseas tradeshows, promotional events and conducted software testing for launch releases.

+61 3 8825 5855
0415 894 544
Marnie Groves, Executive Assistant

Marnie_5_web.jpgMarnie joins Deep End Services from the David Law Firm's Australian branch with experience in administrative roles predominantly from a media background.  She began her administrative career at Festival Records before joining Foxtel and later travelling to the United Kingdom.  Whilst based in London she worked on a busy news desk for the Editor at the Evening Standard Newspaper on the Business pages.

Upon her return to Australia she was involved in the start up of Nova 100 by DMG Radio in Melbourne where she held the role of Administration Manager and Executive Assistant to the General Manager.


+61 3 8825 5855
0407 009 972

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